“The agency of the future…
will offer strategies that transcend disciplines; it will be a portal for many talents. Where the necessary talents do not exist under a single roof, the agency may create a virtual company for the benefit of each client.”
Sir Martin Sorrell, Group Chief Executive WPP
Pimento was the World’s first virtual agency created in 2005. Today it numbers some 160 consultants and marketing services agencies covering every aspect of marketing communications and more.
For some years now, agencies have been aware of the need to deliver a genuinely inclusive, multi-disciplinary and cost-effective service for their clients. But even today, few agencies actually do.
Pimento is the exception that proves the rule.