Fitness First

Re-launching the world’s largest gym brand

Pimento designed and executed a three day conference for the Global Senior Leadership of Fitness First, the largest gym operator in the world. “Raise the Standard” was the launch platform for a global rebrand and relaunch of the Fitness First Company. The conference saw an evening reception at the MINI showroom in Park Lane showcasing great British brands, early morning workout sessions at St Pancras station and their new look club at Tottenham Court Road. The main plenary and breakouts took place at Kings Place, Kings Cross where a Fitness First club reception was built to showcase their new brand. So successful was the conference that Fitness First asked us back to deliver a second event six weeks later.
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