GlaxoSmithKline

Sales and marketing conference “How to Win” Miami

When GlaxoSmithKline (GSK) appointed Pimento they were looking for more than a fresh pair of eyes: they wanted the old script ripped up and a brand new format in its place. Pimento was tasked with planning and producing a conference that as well as shaping the main meetings, included no less than 30 separate breakouts, new product sampling sessions, team building exercises and award ceremonies. Packed into just three days, and requiring the ability to coordinate between several key decision makers from GSK offices around the world, the conference was considered by delegates the ‘most flawless’ they had ever attended, and has completely rewritten the style sheet for future GSK annual conferences.
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