From re-branding to brand living

Following the successful rebranding of Norwich Union to Aviva, Pimento were invited to work with Aviva Healthcare. Whilst Aviva had been successful in driving high levels of brand awareness through its advertising, the campaigns haven’t driven affinity or familiarity for the individual lines of business particularly Health. Aviva Heath set about redefining the ways in which it communicated with its customers, embracing social media and digital channels whist simultaneously improving brand education within. Pimento wrote, managed and delivered a series of brand workshops and conferences setting out the vision for the brand and the business to ensure that all staff delivered on the new brand promise - Viva Aviva!
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