Launching a new web site for a digital travel company

Lowcostholidays approached Pimento to create a stunt and picture story that would support the launch of their new website. Pimento arranged for a branded lowcostholidays motorised bed, to be driven around London by the CEO of Lowcostholidays, pictured in a series of different holiday scenarios – e.g. Snorkelling, relaxing in a robe, wearing a sombrero, etc. Along with generating trade specific imagery and increasing brand awareness, Pimento organised a series of Vox pops to support wider marketing activity.
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