The Disney Store

Disney store Christmas campaign launch

Pimento was briefed in early November to launch the Disney Store Christmas Wishes Campaign – a very short time frame for the highly important Christmas market. Within one week of taking the brief, Pimento organised a celebrity launch event at the Oxford Street store, to promote the new range of Christmas merchandise. We also linked with a charity partner so the event also raised funds for the very worthy SPARKS children’s charity. Along with the launch event and product showcase, Pimento also implemented a high impact product placement and news generation campaign to ensure inclusion in all the key, short lead Christmas gift guides. This was supported by an intensive print competition and radio promotion campaign. More than 40 well known celebrities attended the event and 150 + key national journalists and their children.
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