Why personalised marketing is key for property marketers

“When it comes to video – and pretty much everything else – the more personalised the content, the higher the chances of conversion.” – John Rampton, entrepreneur. What is personalised marketing? Personalised marketing is the creation and delivery of messages tailored to individuals, specific companies or tightly defined personas, through research, data collection and marketing […]

The Unwritten Rule Of Getting A Guaranteed Return From Your Exhibition Investment

So you’ve followed the guides – you’ve thought about positioning, messaging, colour, promotion and placement. If you’ve put thought into your stand, and worked with a great exhibition contract stand builder, then you’re likely to have a good show. Sure, if you plan and market ahead of and after your exhibition, you are going to […]

PRCA Welcomes Pimento as Their Newest Corporate Member

The Public Relations Communications Association (PRCA) welcomes leading independent agency network Pimento as their latest Corporate Member. The PRCA is the world’s largest PR professional body, representing well over 30,000 practitioners. They promote all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations. The […]

One year on – how has GDPR impacted upon the tech sector?

Diana Rowatt, client services director at marketing automation platform Force24, uncovers how much the introduction of GDPR hit organisations last year, and what effect it did – or didn’t have – particularly on the communications industry. For a marketer whose role in the technology sector relied heavily on direct communication with customers, their working practices […]