Why Simplicity is the Most Powerful Ally of User Experience

Any UX Designer can tell you about the complex simplicity oxymoron. And it’s true, a lot of work goes into keeping a product or platform looking and feeling simplistic. So why bother? You could argue that people should just learn how to use something. Get out the old-fashioned manual or indeed, look up some instructions […]

The Need for Brands to Stay True to Their Green Credentials

Many established brands don’t have positive credentials when it comes to their green status. They have knowingly made mistakes in the past or were naïve to the consequences of their actions. It may be unfair to blame the past negative behaviours of the global corporations – what’s done is done. People long gone made those […]

Mental health at work with Michelle Morgan

On the Squiggly Careers podcast, Sarah interviews special guest Michelle Morgan from Pimento Partner Pjoys – a social entrepreneur, with a number of awards to her name including EY entrepreneur of the year. Michelle developed the idea for her latest business Pjoys after experiencing first hand what it’s like to mentally burn out and sink […]

Are Agencies Doing Enough to Tackle Mental Health?

Are mental health initiatives in PR just spin? In the past few years, organisations across the UK have started to take a more active interest in mental health in the workplace – but some agencies in the PR industry are lagging behind. Read the full article here http://thirdcity.co.uk/are-mental-health-initiatives-in-pr-just-spin/ by Pimento Member Beth Hardwick, Third City