PRCA Welcomes Pimento as Their Newest Corporate Member

The Public Relations Communications Association (PRCA) welcomes leading independent agency network Pimento as their latest Corporate Member. The PRCA is the world’s largest PR professional body, representing well over 30,000 practitioners. They promote all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations. The […]

One year on – how has GDPR impacted upon the tech sector?

Diana Rowatt, client services director at marketing automation platform Force24, uncovers how much the introduction of GDPR hit organisations last year, and what effect it did – or didn’t have – particularly on the communications industry. For a marketer whose role in the technology sector relied heavily on direct communication with customers, their working practices […]

Influencer Marketing: Myths and Misuse

“Influencer” has become a bit of a dirty word among our clan, from the Fyre Festival documentary on Netflix to the BBC Panorama special, and every article in between that blamed 19-year-old American YouTuber, James Charles, for Birmingham City Council’s lack of parking planning. In many ways this cynical and sometimes comical view of influencers […]

Why Simplicity is the Most Powerful Ally of User Experience

Any UX Designer can tell you about the complex simplicity oxymoron. And it’s true, a lot of work goes into keeping a product or platform looking and feeling simplistic. So why bother? You could argue that people should just learn how to use something. Get out the old-fashioned manual or indeed, look up some instructions […]