Change your mindset to deliver true customer-centricity

With modern technology developing at such a lighting fast pace, it is easy to cower in the face of this new domineering force impacting all our lives. For marketers, fear of this unknown needs to be replaced by a willingness to embrace change. First and foremost it requires an adaptable rather than traditional mindset. A […]

Transcreation 101 – Translating with flying colours

Creatives are no strangers to transcreation; you’ve probably heard the term bouncing around the advertising sphere. If you’re an etymology buff, you’ve probably deciphered that is has something to do with translation + creation. Yet, for some people out there, it is still an alien concept. Pimento member, Words in Translation (WIT) are proud to […]

How Can Agile Marketing Improve Organisational Design?

Why do I feel like I can rely on my CFO more than on my CMO? Why does the marketing team always seem to underdeliver? Why are they so focused on social media and digital campaigns, when they should be thinking about boosting sales? If you’re a CEO, you’ve probably asked yourself these questions a […]