A Covid-19 Marketing Strategy Playbook

The initial panic is over. We’re now in a period of adjustment, the ‘new normal’ as it has been dubbed, where DIY searches are through the roof and flights searches have all but disappeared. Whatever impact Covid-19 has had on your business, it is inevitable that there will have been some changes to how consumers […]

IHG and Caffè Nero deliver communications advice for UK’s independent marketing agency sector

Pimento has teamed up with leading brands including InterContinental Hotels Group (IHG) and Caffè Nero, to provide advice, ideas and inspiration for those tackling lockdown-related challenges within the creative sector. Delivered in conjunction with the Marketing Agencies Action Group (MAAG), RealityHR, and PRCA this series of online events has provided a range of legal, HR, […]

We continue to grow during lockdown

Despite challenges presented by COVID-19, Pimento has seen a positive response as we welcome, eight new member agencies and consultants since lockdown began. In recent weeks, Pimento has not only joined forces with the Marketing Agencies Action Group (MAAG) to deliver a series of online events, but joined the CEO of the Advertising Association in […]

Northern Powerhouse

Our CEO, Stephen Knight, recently took part in Insider’s Q&A series on the Northern Powerhouse. If you missed the original write-up, catch up below… What does the Northern Powerhouse mean to you? It’s about releasing the potential of the northern economy, to allow it to flourish and contribute more significantly both nationally and internationally. Also, […]