BD Club: Why Marketing Agencies Get LinkedIn Wrong
Most agencies know they should be using LinkedIn for new business but too often it becomes another broadcast channel: posting content, sending connection requests and pushing out messages that feel transactional rather than personal.
'Why Marketing Agencies Get LinkedIn Wrong' will explore how agencies can make LinkedIn a more effective part of their new business approach. Our panel will unpack the common mistakes that undermine engagement and pipeline, and look at how agencies can build a more targeted, personal and impactful approach to outreach.
From better prospecting and smarter use of tools to creating conversations that actually lead somewhere, this session will provide ideas for turning LinkedIn activity into genuine new business opportunities.
