Published Expertise
B2B Social Media Strategy: 3 Lessons from B2C Brands
It can often feel like consumer-facing brands dominate the social media landscape – and it’s easy to see why. B2C […]
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The Public Relations Machine is Dead
The marketing playbook most brands use has a dirty secret. Its DNA is not just clever slogans; it is a […]
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How Attention Strategies Change Minds & Bottom Lines
In a complex social media landscape, brands have metrics at their fingertips that can tout success for almost any campaign, […]
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Wake Up and Smell the PR
I have spent a long career as a poor relation, playing second fiddle to the advertising agency. How many times […]
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The Convergence of PR & Social Media: Navigating the New Nexus of Influence
In today’s hyper-connected business environment, public relations (PR) and social media are no longer separate silos within a communications ecosystem. […]
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From Byline to Botline: How PR & Social Influences AI Output
Why PR & social media are more critical than ever in the age of AI-driven search As AI transforms how […]
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Beyond The Noise: Rewiring PR, Social and Influence for Real Impact
Too many brands treat PR, social and influencers as separate channels, but real impact comes when they’re unified around trust, […]
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In Uncertain Times, Your Reputation Is Your Strongest Asset
Businesses around the world are navigating a period of intense uncertainty. Global tariffs, rising geopolitical tensions and the looming threat […]
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