“The agency of the future…
will offer strategies that transcend disciplines; it will be a portal for many talents. Where the necessary talents do not exist under a single roof, the agency may create a virtual company for the benefit of each client.”
Sir Martin Sorrell, Former Group Chief Executive WPP
Pimento was the World’s first virtual agency network created in 2005. Today it numbers some 170+ consultants and marketing services agencies covering almost every aspect of marketing and more.
For some years now, agencies have been aware of the need to deliver a genuinely inclusive, multi-disciplinary and cost-effective service for their clients. But even today, few agencies actually do.
Pimento is the exception that proves the rule.