The Future of Search: From SEO to GEO – Winning in an AI-First World

Search is entering a new era. AI-powered experiences are changing how people discover brands, social platforms are replacing traditional search journeys, and visibility is no longer just about rankings – it’s about relevance across machines, platforms and conversations.

Join a panel of digital marketing leaders for a discussion on the future of search, exploring how SEO is evolving alongside AI, social discovery and the rise of GEO (Generative Engine Optimisation) / AEO (Answer Engine Optimisation).

The panel will unpack what it takes to be found and trusted in AI-driven search environments, how brand content is being surfaced by generative engines, and what this shift means for performance, measurement and strategy.