Kirsten Genard
Kirsten Genard is a writer and PR, marketing and brand communications specialist with 18 years’ experience across travel, tourism, hospitality, major events and the third sector.
Her career began at InterContinental London Park Lane during its major relaunch, before she joined London & Partners to manage PR for the city’s hotels, businesses and events during the London 2012 Olympic and Paralympic Games. She later worked with UNICEF UK on its Glasgow 2014 Commonwealth Games partnership, generating over 1 billion campaign impressions.
Kirsten then spent nearly a decade leading PR and communications for Celebrity Cruises across EMEA, overseeing billion-dollar ship launches, creative brand campaigns and crisis communications throughout the pandemic and global fleet restart. She also championed the brand’s purpose-driven work, bringing its DEI commitments to life through storytelling, campaigns and thought leadership.
In 2024, she founded The Storytailors, helping travel, tourism, hospitality and purpose-driven brands tell impactful, authentic stories that move people.
