ANDREW ROBINSON
Andrew has over thirty years of experience in advertising and marketing management, on national and multi-market or global roles whilst based in Australia, Europe and Asia.
Having worked predominantly across WPP agencies in account management and strategy, with a start in media, he successfully partnered with a range of clients in helping define and manage business or brand projects and solutions to support growth – through existing or new product development, market expansion, launch and sustainment activity and integration or transformation of processes and technology as it evolves.
These have included an integrated approach to through-the-line and through-the-funnel communications and activations, with category expertise in varying market or customer environments presenting their own sets of competitive challenges and opportunities for business and brand success.
Category experience includes automotive, FMCG, gaming / video games, large retailers, pharmaceutical and alcohol – with key clients including Ford, HSBC, Mars confectionery and pet food, Electronic Arts (EA), BMW/Mini, Coles Group, Wesfarmers, Tchibo and Roche.
