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Patrick Woods

Paddy has spent over 20 years in the advertising and marketing industry covering a wide variety of roles. He has worked across agencies, clients (COI), intermediaries and trade associations building in depth knowledge and insight into the industry both from a marketing and a procurement perspective.

He has worked with networked and independent agencies (covering media, branding, creative, digital, experiential, B2B and shopper marketing) to build their marketing and new business capability, both in the UK and globally, successfully delivering growth and new client opportunities. He joined Pimento in 2020 and is responsible for supporting the membership with a range of specialist new business services from strategy to execution.