Paddy has spent over 20 years in the advertising and marketing industry covering a wide variety of roles. He has worked across agencies, clients, intermediaries and trade associations building in depth knowledge and insight into the industry both from a marketing and a procurement perspective.
He has delivered national advertising campaigns for NHS, MoD and DfE, developed the customer journey for British Gas Smart Meters, and advised clients like Coca Cola, Bacardi, Molson Coors, Unilever and Skoda in building better agency relationships. In the last seven years, he has worked with networked and independent agencies to build their marketing and new business capability, both in the UK and globally, successfully delivering growth and new client opportunities.
Most recently, he has been a Board Director for a small independent media agency, helping them to rebrand, reposition and refocus who they are to help them grow.