LAUNCHING A NEW EXPERIENCE AT SEA
Design • Events
When first approached by Royal Caribbean to design and produce the launch event for what was then the largest cruise liner in the world. Pimento gained more than a client: we became a part of a community.
Taking as our working model the entertainment structure on board Freedom of the Seas, we dressed and managed Southampton’s cruise terminal and coordinated the media across five days’ worth of choreographed events.
An amazing 14,000 strong party were capped by the fireworks and the joy of setting sail.
Our Freedom of the Seas launch event served as the bench mark for what followed: bigger, even more imaginative launches for the liners Independence and Liberty of the Seas – this time from Hamburg and Oslo respectively with Pimento coordinating and supporting the on board PR.
Today Royal Caribbean sells over 250,000 Cruises a year in the UK and is the second largest brand in the sector.