We help agencies accelerate their new business growth.

Winning New Business Is Harder Than Ever.

Standing out in a crowded market is a challenge. Traditional new business approaches are losing impact and marketing clients are making tougher budget decisions than ever. As a result, many agencies struggle to attract the right clients, generate leads and convert opportunities, all while juggling limited time and resources.

This is where Pimento Fuse comes in.

We’re a new business and marketing consultancy designed to help agencies grow. Our approach isn’t one-size-fits-all, we create tailored solutions based on your agency’s specific challenges and goals.

By combining strategic expertise, fresh thinking and the best talent in new business and marketing, we help agencies cut through the noise, win more clients and scale effectively.

Whether you need support with lead generation, marketing, CRM, client relationships or proposition development, we bring the right strategies, people and tools to accelerate your growth.

Building a smarter, more effective new business strategy together.

Or get in touch to see what Pimento Fuse can do for you.
Either drop me an email: rachel.white@pimento.co.uk
or complete the form here.

BUSINESS DEVELOPMENT CLUB

Every 6-8 weeks we run an hour-long online event bringing in expertise from the Pimento network and further afield to share their new business learnings, ideas, techniques and good practices with our audience. See below for events coming up as well as recordings of recent events.

Pimento BD Club: What Clients Want in 2026… How Agencies Need to Evolve to Meet These Expectations

Wed 10th Sept, 11am, online

Join Paddy Woods, Founder of Pimento Fuse, alongside Tina Fegent and Simon Moore for an insightful BD Club webinar exploring how client expectations are changing, and what agencies must do to stay competitive. Discover how creativity is evolving in the pitch process, the pitfalls to avoid, how to ensure smooth onboarding, and what clients will be looking for from their partners by 2026.

Sign up here

Pimento BD Club: How To Productise Your Agency For New Business Growth
Pimento BD Club: The Great Pitch Poll – Unveiling the Realities of Agency Pitching