Developing a mobile solution tailored to the evolving habits of customers
App Development • CRM • Data Analytics • E-Commerce
FMCG • Retail
ADAMAPP was commissioned by Tesco to develop a mobile solution tailored to the evolving habits of their customers, who were increasingly turning to their smartphones for shopping.
Recognising the potential to enhance customer engagement through a loyalty application, Tesco aimed to integrate both online and offline consumer data to foster greater loyalty and drive store visits.
The Challenge
With the rise of mobile usage among Tesco’s customer base, there was a clear demand for a loyalty application that not only streamlined the shopping experience but also served personalised content to enhance customer engagement.
The primary objectives were to develop a system that could seamlessly collect and utilise data to deliver targeted promotions and to increase the frequency and value of in-store visits.
Our approach
ADAMAPP tackled these requirements by designing and deploying native mobile applications for both iOS and Android platforms across Tesco’s markets in Thailand, Malaysia, the Czech Republic, Slovakia, Poland and Hungary. The apps provided a user-friendly interface where customers could easily access their vouchers, promotions and loyalty points.
Furthermore, ADAMAPP developed a bespoke CMS Portal for Tesco, enabling a sophisticated overview of user interactions with the app, including voucher usage and campaign engagement. This platform allowed Tesco to deploy data-driven marketing campaigns tailored to individual consumer behaviours.
Disciplines
- Mobile Application Development
- Data Analytics
- Customer Relationship Management (CRM)
- Content Management Systems (CMS)
- UX/UI Design
Results
The implementation of the Tesco Clubcard App yielded significant results:
- A threefold increase in spending by app users compared to those using the standard website.
- Delivery of over 12 million push notifications annually, achieving a remarkable 25% conversion rate.
- A 50% reduction in marketing costs due to decreased reliance on traditional SMS and postal distribution methods.
These metrics not only underscored the app’s effectiveness in enhancing customer engagement but also highlighted its efficiency in reducing overall marketing expenditures.
Contact us
To learn more about how ADAMAPP and Pimento can transform your customer engagement and loyalty strategies through innovative mobile solutions, please contact us.
We are committed to developing applications that cater to the unique needs of your business and its customers.
