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Enhancing Brand Presence for a Swiss Private Bank in Key Financial Markets

Disciplines covered

Brand Development • Brand Positioning • Customer Insight • Data Analytics • Digital Marketing

Industry sector

Banking & Finance

Fountain Partnership was engaged to boost the visibility and recognition of EFG International among high-net-worth individuals within the UK and Switzerland’s competitive financial markets.

The Challenge

EFG International, a renowned Swiss private bank, faced the challenge of enhancing its brand awareness and increasing its appeal to affluent clients in both the UK and Switzerland.

Our Approach

Fountain Partnership strategically selected appropriate media channels and platforms tailored to the preferences of the target demographic. The campaigns were meticulously designed to engage potential clients at various stages of their customer journey, ensuring maximum visibility and efficient lead generation.

  • Targeted Campaigns: Developed and executed bespoke marketing campaigns aimed specifically at high-net-worth individuals, optimising reach and engagement.
  • Channel Optimisation: Utilised an array of digital and traditional channels to ensure comprehensive market coverage and sustained visibility.
  • Cost-Effective Lead Generation: Focused on generating high-quality leads while maintaining a favourable cost-per-lead, maximising return on investment.

Disciplines

  • Digital Marketing Strategy
  • Lead Generation
  • Data Analytics
  • Brand Awareness Campaigns
  • Customer Journey Mapping
Image-EFG-Fountain-Project-Pimento

Results

The targeted approach adopted by Fountain Partnership yielded significant outcomes, profoundly increasing EFG International’s market presence:

  • Broad Reach: Achieved over 50 million impressions, effectively broadening the brand’s visibility.
  • Engagement: Generated tens of thousands of clicks annually, significantly enhancing engagement across various platforms.
  • Client Acquisition: The strategic campaigns supported ongoing client acquisition and brand loyalty efforts, further establishing EFG International’s foothold in key markets.

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