Revolutionising Parent-School Communication with a Pioneering Digital App
App Development • Customer Insight • Design • Digital Marketing • Strategy
Education & Research
In the evolving digital landscape, Connectus has taken significant strides towards reshaping how educational institutions engage with parents through their innovative Parental Engagement App. Developed in partnership with Vidatec, this app streamlines communication, ensuring all parties stay connected effortlessly.
The Challenge
The primary challenge faced by Connectus was the outdated and inefficient communication methods between schools and parents. Traditional approaches like phone calls and physical letters were proving costly and burdensome for teaching staff. Moreover, the COVID-19 pandemic exacerbated these issues, necessitating a swift move towards a digital solution that could accommodate remote interactions without sacrificing the immediacy and clarity of school communications.
Our approach
Vidatec and Connectus collaboratively devised a digital strategy that would address these communication hurdles. The solution was a versatile app compatible with both iOS and Android platforms, designed to integrate seamlessly with existing school management systems like SIMS and RM Integris. The app features included:
- User-friendly Design: Ensuring ease of use was paramount, allowing parents to receive and manage information from schools effortlessly.
- Comprehensive Functionality: Features such as calendars, unlimited messaging, and custom notifications about school events and updates.
- Integration Capability: The ability to synchronise with school management systems ensured that information was accurate and up-to-date.
Disciplines
- User Experience Design
- Mobile App Development
- Digital Strategy
- Systems Integration
- Customer Engagement
Results
The implementation of the School App for Parents marked a transformative change in parental engagement:
- User Adoption: The app was embraced by over 700 schools, demonstrating significant reach and acceptance.
- Engagement Metrics: Since its launch, the app has been accessed over 4.3 million times, reflecting its essential role in parental engagement.
- Operational Impact: There was a 60% reduction in teachers’ administrative workload and a 70% reduction in communication costs across participating schools.
- Feedback: Mick Empson, the founder of Connectus, praised Vidatec for their ongoing support and development efforts, underscoring the successful partnership and the app’s impact on school communications.
Contact Us
Discover how Pimento can transform your organisation’s communication strategy. Contact our team to learn more about our bespoke digital solutions that cater to the unique needs of educational institutions.
