EUROPEAN BRAND RE-LAUNCH
Brand Development • Brand Positioning • Events
Pimento’s first major contract with IHG was a conference event. It was everything a great project should be: complex, deeply creative and hugely rewarding.
With just three months from drawing board to delivery for 3000 delegates we designed, built and produced an event that set a new benchmark for IHG.
It was extremely challenging and very fast moving. We not only managed the conference’s content, but also a 500 strong production and catering crew.
The facts: It was enormous. It was complex. It was fun.
It would prove to be the biggest rebranding exercise ever conducted by IHG and its most successful conference at that time. The Holiday Inn rebrand was recognised with the Gold award for the Best Internal Experience at the Live Com and highly commended at the IVCA awards.