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Disciplines covered

Content • Design • Events • Production

Pimento designed, planned and produced The Cairo conference for IHG. The event presented an entirely new set of challenges.

Charged with designing, planning and producing both the four day conference and the spectacular Pyramids sited finale, Pimento organised a VIP home-to-site extravaganza under sometimes difficult circumstances. Chief of which included executing a flawless and safe event during heightened political tensions in the run up to the elections.

Our remit including international travel, accommodation, staffing, content development and management, technical facilities and a gargantuan bespoke Bedouin tent in the middle of the desert.

Overall, the conference was enormously successful, an eye opening hit – in terms of creativity, production, content and logistics. There was almost 100% feedback scores from attendees. Since then, this event has served as the model for the company’s ambitious non-American top tier meetings.