Revolutionising OAK + FORT's Digital Advertising for Targeted Growth
Digital Marketing • Email Marketing • Events • Marketing Strategy • SEO • Social
Fashion & Beauty • Retail
DAC Group was engaged by the Canadian fashion brand OAK + FORT, renowned for their modern minimalist approach, to initiate their first major foray into paid digital advertising. The brand, which had been leveraging organic growth and word-of-mouth, sought to amplify its reach and harness digital avenues for new customer acquisition.
The Challenge
Despite a robust follower base on social media, OAK + FORT had not ventured into paid digital campaigns by early 2019. Their e-commerce growth was driven primarily by repeat customers, and there was a need to tap into new demographics to bolster both online and in-store sales, particularly in response to new store launches across North America.
Our Approach
DAC Group recognised the potential to scale OAK + FORT’s growth through a strategic digital expansion. Key objectives were set:
- Increase e-commerce sales by attracting new customers.
- Support retail store targets in the U.S. and Canada.
- Boost attendance at new store openings and major sales events.
- Track and measure digital campaign impacts on both e-commerce and in-store purchases.
Strategic Campaign Development:
- Implemented an Enterprise-to-Local strategy to finely tune the campaigns according to geographical performance.
- Utilised Facebook and Instagram for targeted advertising, deploying lookalike audiences while excluding current customers to focus on new clientèle.
- Carousel ads were selected for their effectiveness in showcasing the OAK + FORT brand and products.
Event Promotion:
- Developed specialised campaigns for promoting events such as store openings, using Facebook event pages and custom landing pages to drive both awareness and attendance.
Measurement and Optimisation:
- Integrated Facebook’s offline conversions API to track in-store purchases linked to online campaigns.
- Regular updates of customer data from point-of-sale systems ensured accurate measurement of campaign impact.
Email Marketing Revamp:
- Conducted a thorough audit of the existing email marketing strategy.
- Recommended enhancements for personalisation, content strategy and testing to improve engagement and conversions.
Disciplines
- Digital Media Strategy
- Search Engine Marketing
- Social Media Marketing
- Event Marketing
- Email Marketing Optimisation
Results
DAC Group’s comprehensive digital strategy delivered substantial results:
- Achieved a return on ad spend (ROAS) tenfold the investment within the first 90 days.
- Generated $4.3 million in revenue from 39,000 sales attributed to the Facebook campaigns in the latter half of the year.
- Notably increased the ROAS by 150% within the first 60 days in the Montreal market.
Contact us
For transformative digital marketing solutions that drive substantial business growth, reach out to Pimento today.
