Enhancing Public Health in the UK Through Innovative Digital Solutions.
App Development • Data Analytics • Digital Marketing • Marketing Automation • Marketing Strategy • Strategy
Government
Vidatec partnered with Public Health England (PHE) to enhance national health outcomes through the strategic development of digital tools designed to promote healthier lifestyles across the UK.
The Challenge
PHE aimed to extend their outreach and impact by leveraging digital technology to offer personalised health support. The challenge was to engage a digitally connected population effectively, using innovative solutions to foster healthy lifestyle choices among users. This initiative focused on addressing major public health concerns such as obesity, smoking, excessive alcohol consumption, and improving child health.
Our approach
Vidatec collaborated with PHE to develop a suite of mobile applications that supported public health campaigns and initiatives. Key projects included:
- Couch to 5K (C25K): Designed to encourage novice runners, this app aimed to improve fitness and well-being as part of the One You program. It proved particularly valuable during the COVID-19 lockdowns.
- NHS Smokefree: A four-week program designed to assist individuals in quitting smoking, featuring tracking and motivational support to sustain user commitment.
- Change4Life Smart Recipes and One You Easy Meals: These apps provided users with healthy recipes and meal planning tools to facilitate better dietary choices.
- Stoptober and Drink Free Days: Targeted apps to support users in reducing or quitting smoking and managing alcohol intake, complemented by motivational tracking and health impact insights.
Each application was developed with an intuitive user interface and integrated seamlessly with existing health services to ensure widespread accessibility and engagement.
Disciplines
- Digital Strategy
- Mobile App Development
- User Experience Design
- Behavioural Analytics
- Integrated Marketing Communications
Results
The collaboration yielded significant digital engagement, with millions of app downloads and positive feedback across various platforms:
- User Engagement: The apps recorded substantial active usage, with the Couch to 5K app becoming a standout performer.
- High Ratings: Each app received high ratings on both the Apple App Store and Google Play Store, reflecting user satisfaction and the effectiveness of the apps in engaging with the target audience.
- Behavioural Impact: Preliminary data indicated positive changes in user behaviour, contributing to broader public health goals.
Contact Us
To discover how Pimento can transform your digital strategy and enhance engagement with your target demographics, contact our team today.
