Amplifying Virgin Media O2’s Presence at Billie Eilish's Concert with Influencer Advocacy
Brand Development • Digital Marketing • Events • Influencer Marketing • Social Media Assets
Telecommunications
Virgin Media O2 sought to heighten brand awareness centred around Billie Eilish’s ‘Happier Than Ever’ tour at The O2 via strategically selected influencers, targeting her fanbase effectively.
The Challenge
The main challenge was to identify and collaborate with genuine Billie Eilish fans who could authentically promote the event. The goal was to inspire their diverse social media followers to attend The O2’s array of events, leveraging authentic content created in real time.
Our Approach
The Influence Room strategically selected influencers who were genuine advocates of the Virgin Media O2 brand, ensuring an authentic connection to the campaign. The plan included:
- Authentic Advocacy: Partnering with influencers who were real fans of Billie Eilish to share their genuine excitement and experiences.
- Content Diversity: Utilising a mix of influencer styles and platforms, from TikTok to Instagram, to create a multifaceted outreach strategy.
- Real-Time Content Creation: Encouraging influencers to document their experiences before, during, and after the concert to capture the full scope of the event.
Disciplines
- Influencer Marketing
- Content Strategy
- Social Media Management
- Brand Engagement
- Event Marketing
Results
The campaign achieved impressive results, significantly raising Virgin Media O2’s visibility:
- Extended Reach: Successfully reached over 800k impressions, expanding the brand’s influence across varied demographic segments.
- Engagement Boost: The creative freedom given to influencers led to high engagement rates, with their content resonating deeply with followers.
- Brand Affinity: The personal storytelling approach helped strengthen audience connections to Virgin Media O2, enhancing its reputation as a key player in the entertainment industry.
Contact us
Discover how Pimento can elevate your brand’s influence through tailored influencer campaigns. Contact our team for strategic solutions that resonate with your target audience.
