ZZOOMM HIRES PIMENTO TO LAUNCH A NEW BRAND INTO THE HIGH-SPEED BROADBAND SECTOR
Market Research • Marketing Strategy • PR • SEO • Website Development
Pimento were asked to support the launch of a new to market high speed broad band service with the creation of a virtual marketing team to devise and implement a launch strategy.
Zzoomm was a new brand created in 2019, with the aim of building full fibre broadband networks in mid-sized towns across the UK.
Two Pimento Members, Folio Ideas and Complete Digital, were selected to form a virtual marketing team with a brief to develop a marketing strategy that included brand development, launch planning and communications, PR (national and local), website and digital development, product and proposition development, market research, pricing, customer experience, internal comms and to recruit a permanent marketing team.
The business launched in mid-2019 in Henley, and was warmly received by the town’s residents. Products hit the market in early 2020 and have since sold well. The business has now attracted investment of c. £100m to fund its expansion into multiple towns across the UK.