Data & Insights

At the core of exceptional marketing strategy lies a profound understanding of data.

We recognise how to efficiently organise, segment, and extract meaningful insights from data, alongside expert advice on data collection and legal storage.

Boasting an experienced community of eminent data scientists and consultants, we’re equipped to unlock the potential of first-party data, driving significant outcomes for your business. For those in pursuit of broader insights, our capabilities extend to procuring external data or commissioning bespoke research, leveraging our extensive network of top-tier research agencies and consultants.

BUILDING ENGAGEMENT AND LOYALTY WITH A METICULOUSLY CRAFTED MULTI-STAGE INSIGHT PROGRAM.

Disciplines: Customer Insight | Market Research
Client: Gousto
Pimento Member Agency(s): Savanta

DRIVING ACTIONABLE INSIGHTS INTO THE DECISION-MAKING PROCESS & REFERRAL JOURNEY TO GROW MARKET SHARE & BRAND PREFERENCE.

Disciplines: Customer Insight | Market Research | Research
Client: Optegra
Pimento Member Agency(s): field&track Research

Optegra
Stagecoach

TRACKING PERCEPTIONS AMONGST STAKEHOLDERS TO INFORM AND DEVELOP THE ANNUAL STRATEGY ACTION PLAN

Disciplines: Research | Strategy
Client: Stagecoach
Pimento Member Agency(s): Savanta

Click the disciplines below to find out more

Data Analytics

Uncovering patterns and insights from data.

Data Science

Applying scientific methods to extract knowledge from data.

CRM

Managing company interactions with customers.

E-CRM

Digital management of customer relationships.

Data Planning

Strategising data collection and use.

Data Storage

Safely storing data for easy access and compliance.

Behavioural Economics

Applying psychological insights to economic models of consumer behaviour.

Direct Marketing

Targeting consumers directly to elicit responses or transactions.

Research

Conducting studies to gain targeted insights.

Segmentation

Dividing a market into distinct groups of buyers.

Strategic Insight

Providing deep understanding to inform strategy.

Get in Touch

Is your brand ready to unlock the transformative power of data and insights?

Reach out to us at Pimento.

With our vast network of data experts, scientists, and consultants, we’re here to guide your brand towards unparalleled growth and success in a data-driven world. Let us help you navigate the complexities of data and insights, crafting a strategy that not only resonates with your audience but also propels your brand to new heights.