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Enhancing Luxury Retail Experiences with Advanced Mobile App Features

Disciplines covered

App Development • Design

Value Retail, renowned for its luxury outlet villages across Europe and China, serves over 40 million guests annually. To uphold its commitment to providing unparalleled guest experiences, Value Retail collaborated with Pimento Member Agency Vidatec to revamp their digital offerings, ensuring every interaction within their villages mirrored the sophistication and luxury of their brand.

The Challenge

Value Retail faced a challenge with their existing mobile application, which did not align with the high-end luxury experience their brand promised. The app was outdated and lacked the features necessary to meet the expectations of their discerning clientele, necessitating a sophisticated upgrade to enhance user engagement and reflect the brand’s luxury status.

Our approach

Vidatec’s approach was comprehensive, focusing on both aesthetic and functional enhancements. They developed a sleek, user-friendly interface tailored to the luxury market, incorporating advanced features such as custom mapping, an integrated loyalty program, and a virtual chatbot assistant to provide seamless service. Additionally, they introduced an exclusive ‘Steal of the Week’ feature, enabling brands within the villages to offer time-sensitive promotions directly through the app.


  • UI Design
  • Mobile App Development
  • Customer Experience Management
  • Loyalty Program Integration
  • Real-Time Data Analytics


The revamped app significantly boosted both new and repeat visits to Bicester Village, and enhanced revenue streams through in-app purchases and targeted promotions. The integration of the Concierge chatbot proved instrumental in providing instant assistance and collecting valuable guest feedback, which has been pivotal in further refining guest services and offerings.

Contact us

Interested in elevating your brand’s digital tools to enhance customer experience and engagement? Contact Pimento to discover how our innovative app solutions can transform your customer interactions and drive your business forward.