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Enhancing brand recognition with an inventive out-of-home advertising campaign

Disciplines covered

Advertising

Pimento Member Agency Mostly Media is proud to recount our strategic involvement in elevating brand visibility and amplifying sales for a distinguished client in 2021.

Tasked with the ambitious goal of enhancing brand recognition across the UK, our team embarked on an inventive out-of-home (OOH) advertising campaign that spanned an eclectic mix of formats and locations.

The Challenge

The core objective laid before Mostly Media was twofold: significantly boost brand awareness and drive a marked increase in sales figures.

To achieve these aims, a multifaceted OOH campaign was envisioned, one that would need to creatively leverage a variety of advertising formats and environments, including roadside billboards, public transport advertisements, underground stations, and select premier locations, to make a memorable impact.

Our approach

Mostly Media’s strategy was to deploy an extensive OOH advertising campaign, meticulously planned to ensure maximum exposure across a diverse range of high-traffic venues. The campaign creatively utilised roadside billboards, public transport ads, underground station displays, and strategically chosen high-impact sites, known as ‘Hero sites’, to captivate a broad audience.

Each chosen format and location was integral to weaving a consistent and compelling narrative that resonated with the public and magnified the brand’s presence in the everyday lives of potential customers.

Disciplines

  • Out-of-Home Advertising
  • Brand Strategy
  • Media Planning and Buying
  • Creative Strategy
  • Campaign Analysis and Optimisation

Results

The campaign orchestrated by Mostly Media achieved remarkable results, generating a significant uplift in brand awareness and a surge in sales.

This success was not only felt in the immediate commercial gains for the brand but also recognised within the industry, as the campaign was honoured as a finalist in the prestigious 2022 Drum Out Of Home Awards. This accolade underscored the campaign’s innovative approach and its effectiveness in achieving the set objectives.

Contact us

For brands seeking to ignite their presence and drive tangible results through targeted advertising campaigns, Mostly Media and Pimento are your ideal partner.

To explore how we can tailor our expertise to your brand’s unique needs, please get in touch.