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Elevating a brand through an authentic experience of on-board cuisine

Disciplines covered

Design • Events • Production • Project Management

Celebrity Cruises appointed Pimento member XYZ to design and produce their hugely successful stand at their Taste of London event in Regents Park.

The 30m long stand at Taste of London took inspiration from Celebrity Cruises on-board LAWN CLUB and showcased their extensive high-end food offering. The Pimento team designed and built the stand plus provided the catering staff and front of house team to help manage the stand and the event.

As well as the tasting sessions, a wine bar was available along with outdoor seating, lawn boules, live music and a shareable photo opportunity on Celebrity Cruises’ oversized deck chair. Both Ben Fogle and Oz Clarke co-hosted tasting sessions.

Jennifer Vieira, Marketing & PR Manager London, Celebrity Cruises said: “In our third year at Taste of London, Celebrity Cruises was looking to elevate our brand and truly showcase an authentic experience of our award-winning on-board cuisine. The team at Pimento was instrumental in making that a reality for us, through their design, production and project management, and we were delighted with the end result.”