PIMENTO MEMBERS COLLABORATE TO BUILD A NEW BRAND, IDENTITY, BRAND LANGUAGE AND WEBSITE FOR GUARDANT
Brand Development • Brand Positioning • Design • Website Design
Simplicity, transparency and accessibility drove the brand design creation of Guardant. Guardant is a challenger brand born to stand out from the crowd.
When it comes to Inheritance Tax, there are ingrained ways of working. As an established Private Equity firm, SHP Capital decided to break tradition and work with IFAs in a new way.
Two Pimento Members, Honey Creative and Owen Catto, worked together on the brand design to bring this simplicity and transparency to life.
The brand symbol and photographic styling captures the dichotomy of the modern and the traditional. It was brought to life across both print and digital collateral, including a full website design.