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Elevating Samsung Galaxy S21 Series Launch with Strategic Influencer Partnerships

Disciplines covered

Content • Digital Marketing • Direct Marketing • Influencer Marketing • Social • Social Media Assets

Samsung embarked on a strategic campaign to introduce their Galaxy S21 series to a broad audience, leveraging the power of influencer marketing to amplify their message.

The Challenge

The challenge was to effectively utilise macro-influencers to enhance brand visibility and attract new customers to Samsung, aiming for a wide-reaching impact across various social media platforms.

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Our Approach

The Influence Room was instrumental in identifying and collaborating with high-profile influencers to maximise exposure for the Galaxy S21 series. The approach included:

  • Strategic Storytelling: Encouraging influencers to craft engaging narratives around their experiences with the Galaxy S21 to foster deeper audience engagement.
  • Call-To-Action Implementation: Utilising specific calls-to-action to direct potential customers to Samsung’s website, boosting traffic and conversion rates.
  • Leveraging Macro-Influencers: Partnering with well-known influencers to exploit their extensive reach and influence, ensuring the campaign resonated across diverse user demographics.

Disciplines

  • Influencer Marketing
  • Digital Strategy
  • Content Creation
  • Social Media Marketing
  • Performance Analysis
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Results

The influencer campaign delivered outstanding results, significantly enhancing Samsung’s market presence:

  • Extensive Reach: Achieved over 3 million impressions and reached 2.6 million people through just six influencers.
  • High Engagement: Generated substantial engagement, evidenced by a remarkable Earned Media Value of 36:1, far exceeding industry norms.
  • Cost-Effective Campaign: Attained an exceptionally low cost per mille (CPM) of £0.50, comparing favourably against the industry average of £8.50.
  • Increased Product Awareness: Heightened awareness of the Galaxy S21’s unique selling propositions (USPs) among a broader audience.

Contact us

Discover how Pimento can elevate your brand’s influence through tailored influencer campaigns. Contact our team for strategic solutions that resonate with your target audience.