Published Expertise
Pitching Better
Pitching is fundamental to the business that agencies run in the 21st Century – whether we like it or not. […]
Read more.How to ride out the recession storm
As an industry, we had an amazing bounce back post covid, but that now is becoming a distant memory as […]
Read more.Pimento BD Club: One-to-one vs. One-to-many
In all new-business endeavours, there is a well-known dilemma that all BD professionals will be familiar with: an ever-present need […]
Read more.“How do you write a brief?” – A well written brief in 2022
Whether it’s a marketing, integrated-client, media or creative brief, professionals from every area of the marketing and communications industry are […]
Read more.Top Five Potential Metaverse Business Solutions
The Metaverse is not all about gaming and entertainment. It’s also about business. Businesses of all sizes have already begun betting […]
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