SAFE HANDS FUNERAL PLANS LAUNCHES £1M MULTIMEDIA CAMPAIGN

Safe Hands Funeral Plans is launching a £1 million advertising campaign for the first time to encourage later life consumers to consider funeral planning a crucial part of financial planning. Currently, only five per cent of UK adults have a pre-paid funeral plan in contrast to other European nations where the figure can be as […]

RESEARCH SHOWS BUSINESSES FAIL TO COMMUNICATE WITH VULNERABLE CUSTOMERS

Pimento member CDS, a communications agency with its Head Office in Leeds commissioned a piece of research through YouGov to examine how people feel about the communications they receive from organisations. The 2019 Inclusive Communications Report investigates how some of the most vulnerable people in society engage with organisations and queries whether organisations are doing […]

How to Choose the Right CMS for Your Site

One of the key considerations when planning your new website is which Content Management System (CMS) to choose – a process that can feel quite overwhelming. A CMS is designed to help you create and manage on-site content without needing knowledge of code. In simple terms, it takes care of the website infrastructure, allowing you […]

Influencer Marketing In 2020: Trends and Tips

Pimento member The Corner have been at the centre of influencer marketing since its origins. From creating bespoke marketing strategies for brands, to managing some of the best talent in the business. In 2019 influencer marketing really took flight and as the industry continues to grow, The Corner wanted to share their top tips and trends […]