Start-up and SME tips: Creating an effective content strategy

London-based tech company and Pimento member inflo.Ai use AI to help hundreds of ambitious companies achieve growth through content creation and blogging. Discover their tips on how to create an effective content strategy and why it’s more important than ever to be backed by data. Click here to read their top tips inflo.Ai is currently […]

SAFE HANDS FUNERAL PLANS LAUNCHES £1M MULTIMEDIA CAMPAIGN

Safe Hands Funeral Plans is launching a £1 million advertising campaign for the first time to encourage later life consumers to consider funeral planning a crucial part of financial planning. Currently, only five per cent of UK adults have a pre-paid funeral plan in contrast to other European nations where the figure can be as […]

RESEARCH SHOWS BUSINESSES FAIL TO COMMUNICATE WITH VULNERABLE CUSTOMERS

Pimento member CDS, a communications agency with its Head Office in Leeds commissioned a piece of research through YouGov to examine how people feel about the communications they receive from organisations. The 2019 Inclusive Communications Report investigates how some of the most vulnerable people in society engage with organisations and queries whether organisations are doing […]

How to Choose the Right CMS for Your Site

One of the key considerations when planning your new website is which Content Management System (CMS) to choose – a process that can feel quite overwhelming. A CMS is designed to help you create and manage on-site content without needing knowledge of code. In simple terms, it takes care of the website infrastructure, allowing you […]