10 essential things to consider when designing for voice

Voice design is incredibly currently, with more and more users adopting the technology in their homes and on the go. This is not only evident in the West either, with markets like China taking on voice design more wholesale where voice fits more naturally to non-digital native users who are coming online for the first […]

One year on – how has GDPR impacted upon the tech sector?

Diana Rowatt, client services director at marketing automation platform Force24, uncovers how much the introduction of GDPR hit organisations last year, and what effect it did – or didn’t have – particularly on the communications industry. For a marketer whose role in the technology sector relied heavily on direct communication with customers, their working practices […]