Change your mindset to deliver true customer-centricity

With modern technology developing at such a lighting fast pace, it is easy to cower in the face of this new domineering force impacting all our lives. For marketers, fear of this unknown needs to be replaced by a willingness to embrace change. First and foremost it requires an adaptable rather than traditional mindset. A […]

How Can Agile Marketing Improve Organisational Design?

Why do I feel like I can rely on my CFO more than on my CMO? Why does the marketing team always seem to underdeliver? Why are they so focused on social media and digital campaigns, when they should be thinking about boosting sales? If you’re a CEO, you’ve probably asked yourself these questions a […]

Why personalised marketing is key for property marketers

“When it comes to video – and pretty much everything else – the more personalised the content, the higher the chances of conversion.” – John Rampton, entrepreneur. What is personalised marketing? Personalised marketing is the creation and delivery of messages tailored to individuals, specific companies or tightly defined personas, through research, data collection and marketing […]