How to Leverage Digital Channels for Greater ROI

In our Digital Media Thought Paper, we bring together knowledge from across our network of independent agencies and consultants to provide snapshots and insights to help you gain an understanding of key elements, to help your brand succeed and engage with an ever increasing digital savvy consumer.  The paper shows that every touchpoint needs to […]

Overcome Your Marketing Challenges With Behavioural Science

A behaviour-led approach to your brand positioning strategy and marketing plan gives you the ability to penetrate a concentrated market and improve brand value perception. Tamsin Scott, Head of Marketing at The Behaviours Agency, describes 3 key principles of their unique behavioural model. Their strategy based on behavioural science is based upon 3 key principles: Marketing is about moving people from their default […]

Marketing Agencies launch “Save 2021 Sale”

Pimento and other agencies throughout the UK have come together to launch the “Save 2021 Sale” in a bid to revive the economy. More than 30 agencies have signed up to offer a 33% discount off their first three months work – the time it takes to prepare a new campaign.

The Evolving Agency Landscape Podcast

Pimento’s Founder and CEO, Stephen Knight, appeared on the ‘Word on the Street’ Podcast, hosted by Katie Street. Many years ago, new marketeers were taken through a rigorous training programme that touches all areas of a full-service agency, becoming a T-shaped person in the process before having client contact. Why have we seen less of […]