RESEARCH SHOWS BUSINESSES FAIL TO COMMUNICATE WITH VULNERABLE CUSTOMERS

Pimento member CDS, a communications agency with its Head Office in Leeds commissioned a piece of research through YouGov to examine how people feel about the communications they receive from organisations. The 2019 Inclusive Communications Report investigates how some of the most vulnerable people in society engage with organisations and queries whether organisations are doing […]

Change your mindset to deliver true customer-centricity

With modern technology developing at such a lighting fast pace, it is easy to cower in the face of this new domineering force impacting all our lives. For marketers, fear of this unknown needs to be replaced by a willingness to embrace change. First and foremost it requires an adaptable rather than traditional mindset. A […]