3 Tips For Effective Website Videos For Your Business

You should already know that website videos offer huge benefits. Enriching your website with high-quality content, sending you higher in Google search results and providing better communication to your customers. What’s not to like? But you may still have an unanswered question… what’s the best approach for adding videos to your website? Pimento member, Stada […]

7 Comms Questions You Need To Be Asking In 2021

The solutions to all the challenges that 2021 will ask of you are undeniably bespoke. But the big questions around communications and brand strategy are all encompassing. So, here’s 7 questions you SHOULD be asking yourself by Richard Medley, independent PR and comms consultant at Turning the Page, and member of the Pimento network. Whether […]

Being woke, without going broke

2020 has changed the way consumer’s engage with brands and Pimento member, Woven, looks into one consumer behaviour that has weathered the social and political storm of 2020: conscious consumerism.  The creatively led brand engagement agency discuss the social, political and behavioural implications of COVID and Brexit in 2020 and beyond. The article addresses the […]

RESEARCH SHOWS BUSINESSES FAIL TO COMMUNICATE WITH VULNERABLE CUSTOMERS

Pimento member CDS, a communications agency with its Head Office in Leeds commissioned a piece of research through YouGov to examine how people feel about the communications they receive from organisations. The 2019 Inclusive Communications Report investigates how some of the most vulnerable people in society engage with organisations and queries whether organisations are doing […]