Category:
Thought Papers
AI in Marketing: Where do we stand?
Artificial Intelligence is dramatically reshaping industries, and its impact on marketing strategies is (and will continue to be) profound. For […]
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Benefits of Digital Transformation | Embrace Digital Evolution
In today’s rapidly evolving business landscape, embracing digital transformation has become crucial for organisations seeking to thrive and stay competitive. […]
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The Importance of Influencer Marketing
The power and importance of influencer marketing is undoubtedly (still) on the rise, thanks to the central role that social […]
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Marketing in the Metaverse
Marketing in the Metaverse (and the Metaverse in general) seems to be provoking similar reactions as when the internet, social […]
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How to ride out the recession storm
As an industry, we had an amazing bounce back post covid, but that now is becoming a distant memory as […]
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