Helping Your Brand Stay Relevant in an Uncertain World

Consumers today have access to a wealth of information, like never before. They use their mobiles to research, buy, review, keep abreast of the news and to connect with brands as if they were the best of friends or, in some cases, the worst of enemies. In our Branding Thought Paper, we bring together expert […]

Overcome Your Marketing Challenges With Behavioural Science

A behaviour-led approach to your brand positioning strategy and marketing plan gives you the ability to penetrate a concentrated market and improve brand value perception. Tamsin Scott, Head of Marketing at The Behaviours Agency, describes 3 key principles of their unique behavioural model. Their strategy based on behavioural science is based upon 3 key principles: Marketing is about moving people from their default […]

7 Comms Questions You Need To Be Asking In 2021

The solutions to all the challenges that 2021 will ask of you are undeniably bespoke. But the big questions around communications and brand strategy are all encompassing. So, here’s 7 questions you SHOULD be asking yourself by Richard Medley, independent PR and comms consultant at Turning the Page, and member of the Pimento network. Whether […]

Being woke, without going broke

2020 has changed the way consumer’s engage with brands and Pimento member, Woven, looks into one consumer behaviour that has weathered the social and political storm of 2020: conscious consumerism.  The creatively led brand engagement agency discuss the social, political and behavioural implications of COVID and Brexit in 2020 and beyond. The article addresses the […]