Pimento and our members created one of the UK’s first post-lockdown TV commercials. It aired last week when funeral planning company Safe Hands makes its TV debut. The commercial features actress Suzanne Sinclair of Holby City and Casualty fame with voice over from Downtown Abbey star Lesley Nicol who plays the cook Beryl Patmore. The […]
Advertising
SAFE HANDS FUNERAL PLANS LAUNCHES £1M MULTIMEDIA CAMPAIGN
Safe Hands Funeral Plans is launching a £1 million advertising campaign for the first time to encourage later life consumers to consider funeral planning a crucial part of financial planning. Currently, only five per cent of UK adults have a pre-paid funeral plan in contrast to other European nations where the figure can be as […]
Change your mindset to deliver true customer-centricity
With modern technology developing at such a lighting fast pace, it is easy to cower in the face of this new domineering force impacting all our lives. For marketers, fear of this unknown needs to be replaced by a willingness to embrace change. First and foremost it requires an adaptable rather than traditional mindset. A […]
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