Being woke, without going broke

2020 has changed the way consumer’s engage with brands and Pimento member, Woven, looks into one consumer behaviour that has weathered the social and political storm of 2020: conscious consumerism.  The creatively led brand engagement agency discuss the social, political and behavioural implications of COVID and Brexit in 2020 and beyond. The article addresses the […]

The Need for Brands to Stay True to Their Green Credentials

Many established brands don’t have positive credentials when it comes to their green status. They have knowingly made mistakes in the past or were naïve to the consequences of their actions. It may be unfair to blame the past negative behaviours of the global corporations – what’s done is done. People long gone made those […]