Overcome Your Marketing Challenges With Behavioural Science

A behaviour-led approach to your brand positioning strategy and marketing plan gives you the ability to penetrate a concentrated market and improve brand value perception. Tamsin Scott, Head of Marketing at The Behaviours Agency, describes 3 key principles of their unique behavioural model. Their strategy based on behavioural science is based upon 3 key principles: Marketing is about moving people from their default […]

Building a Successful Marketing Strategy

“If you really want to differentiate your brand, if you really want to find ways to actually drive that needle, you really need to invest in creativity” Our CEO and Founder Stephen Knight joined Charlie Whyman on her podcast – The Curiosity Key Podcast to discuss valuable tips and advice about building a successful marketing […]

SAFE HANDS FUNERAL PLANS LAUNCHES £1M MULTIMEDIA CAMPAIGN

Safe Hands Funeral Plans is launching a £1 million advertising campaign for the first time to encourage later life consumers to consider funeral planning a crucial part of financial planning. Currently, only five per cent of UK adults have a pre-paid funeral plan in contrast to other European nations where the figure can be as […]

Pimento Signs Their 200th Member

Pimento, the world’s first virtual agency and the leading independent marketing agency network is celebrating its 15th year and is proud to announce its 200th Member. All new additions add valuable expertise and broaden the geographic reach of the network throughout the UK. FX Digital officially came on board this month. They are a London-based […]