So, tell me what you want, what you really, really want

It’s fair to say the marketing and communications industry has been in a state of flux like so many others for some time, first it was Brexit, followed by more Brexit, general elections and now like all of us we have the weight of the Corona Virus to contend with. Change is the one constant […]

One year on – how has GDPR impacted upon the tech sector?

Diana Rowatt, client services director at marketing automation platform Force24, uncovers how much the introduction of GDPR hit organisations last year, and what effect it did – or didn’t have – particularly on the communications industry. For a marketer whose role in the technology sector relied heavily on direct communication with customers, their working practices […]