Category:
Digital Media
Why media strategy is the next growth frontier for education marketing
This year, UK higher education has seen record student numbers. While this is very positive for the sector, it has […]
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Effective Brand Strategies for Marketing to Gen Z
Businesses are constantly exploring the best ways to reach their audiences and in 2024 you simply can’t neglect a strategy […]
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Changes in Consumer Behaviour: Adapting to the Economic Shifts
The shifting economic landscape is playing a pivotal role in influencing changes in consumer behaviour, challenging brands to rethink and […]
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The Importance of Influencer Marketing
The power and importance of influencer marketing is undoubtedly (still) on the rise, thanks to the central role that social […]
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Marketing in the Metaverse
Marketing in the Metaverse (and the Metaverse in general) seems to be provoking similar reactions as when the internet, social […]
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