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Author: Theresa
![The Role of the CMO Has Never Been More Critical](https://pimento.co.uk/wp-content/uploads/2024/04/new-portal-header-images-2024-1110x300px.png)
The Role of the CMO Has Never Been More Critical
The role of a Chief Marketing Officer (CMO) has never been more critical. As businesses navigate through digital transformation, changing […]
Read more.![How to ride out the recession storm](https://pimento.co.uk/wp-content/uploads/2022/07/Pimento-Recession-Thought-Paper.png)
How to ride out the recession storm
As an industry, we had an amazing bounce back post covid, but that now is becoming a distant memory as […]
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Brands Need To Consider an App-First Approach
Mobile apps have been on the rise in recent years. Apple iOS App Store has nearly 2 million apps, compared […]
Read more.![The Power of the ‘People Factor’ for Live & Digital Experiences](https://pimento.co.uk/wp-content/uploads/2021/05/1619433700485.jpeg)
The Power of the ‘People Factor’ for Live & Digital Experiences
Pimento member The Production Family wrote an article which delves into some re-imagined digital experiences that have caught their eye. […]
Read more.![How to Leverage Digital Channels for Greater ROI](https://pimento.co.uk/wp-content/uploads/2021/04/Email-Headers-9.png)
How to Leverage Digital Channels for Greater ROI
In our Digital Media Thought Paper, we bring together knowledge from across our network of independent agencies and consultants to […]
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