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Author: Theresa

The Future of Brand Partnerships
Of all the marketing options open to brands, sponsorship is arguably unique in its ability to reach and directly impact […]
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The Role of the CMO Has Never Been More Critical
The role of a Chief Marketing Officer (CMO) has never been more critical. As businesses navigate through digital transformation, changing […]
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How to ride out the recession storm
As an industry, we had an amazing bounce back post covid, but that now is becoming a distant memory as […]
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Brands Need To Consider an App-First Approach
Mobile apps have been on the rise in recent years. Apple iOS App Store has nearly 2 million apps, compared […]
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The Power of the ‘People Factor’ for Live & Digital Experiences
Pimento member The Production Family wrote an article which delves into some re-imagined digital experiences that have caught their eye. […]
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