Published Expertise
The Public Relations Machine is Dead
The marketing playbook most brands use has a dirty secret. Its DNA is not just clever slogans; it is a […]
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How Attention Strategies Change Minds & Bottom Lines
In a complex social media landscape, brands have metrics at their fingertips that can tout success for almost any campaign, […]
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Wake Up and Smell the PR
I have spent a long career as a poor relation, playing second fiddle to the advertising agency. How many times […]
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The Convergence of PR & Social Media: Navigating the New Nexus of Influence
In today’s hyper-connected business environment, public relations (PR) and social media are no longer separate silos within a communications ecosystem. […]
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Building a Marketing Tech Stack That Actually Works (Without the Headaches)
If you’re leading a brand marketing team in 2025, you’re probably familiar with the overwhelming number of tech tools claiming […]
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