Published Expertise

AI in Marketing: Where do we stand?
Artificial Intelligence is dramatically reshaping industries, and its impact on marketing strategies is (and will continue to be) profound. For […]
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The Hidden Cost of Ageism: A Barrier to Innovation & Growth
Diversity and inclusion have become buzzwords in the corporate world. Companies strive to foster environments that embrace differences in gender, […]
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A Pimento Guide on How to Write a Brief
Have you ever embarked on a culinary adventure without a recipe? Chances are, the dish didn’t turn out as expected. […]
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Sports Sponsorship and Marketing: What Does 2024 Hold?
2024 is well underway, and it looks like it is going to be an exciting year in the world of […]
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Effective Brand Strategies for Marketing to Gen Z
Businesses are constantly exploring the best ways to reach their audiences and in 2024 you simply can’t neglect a strategy […]
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